The Egg McMuffin of…

Ah, the Classic Egg McMuffin…

The first ever breakfast sandwich introduced in 1972. Despite all the knock-offs and wanna-bes, it’s still the best. So McDonald’s asked us to come up with a TV spot to remind people you just can't beat an original — especially at only 300 calories. Our idea was to come up with a fun way to use the Egg McMuffin as a synonym for “the best.” The spot aired nationally for just 3 weeks at only 375 GRPs, but the social media explosion was monumental — especially on Twitter. Check out the 2-min buzz video and you'll see what I mean.